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Module 14: Preparing Business Plans
14.4 What are the key issues concerning the poor?
Outputs...
...A business plan linked into an overall PPP strategic
plan
...Explicit reference to the approach
to be taken towards the poor
Understanding the poor, meeting poverty reduction
goals
The strategic plans have spelled out in general terms the
partnership’s link to poverty reduction. In particular and in common
with the strategic plan, the business plan will need to address how proposed
service improvements will be undertaken so as to address the needs of
the poor. It will address key issues such as:
◊ service prioritisation and linkages;
◊ the poverty and gender focus of the approach;
◊ the approach to labour deployment; and
◊ the approach to independent service providers.
In this regard the business plan also needs to:
◊ develop understanding of the specific objectives for poor communities
by:
– carrying out participatory studies of livelihoods; and
– exposing institutional and political marginalisation;
◊ identify key components of poverty-focused activities;
◊ identify and prioritise key concerns of the poor, for example, lack
of choice, lack of affordability, inaccessibility, exploitation, insecurity
of tenure and employment opportunities;
◊ identify key actors and existing assets and delivery mechanisms:
informal service providers, local NGO support, interdependent households
and communities, municipal actors (community development, health, champions),
and private operators; and
◊ address lessons and concerns and include key actors as primary components
in partnership framework.
Non-monetary attractiveness
A business plan often shows only the monetary value of the
project. However, the partnership can bring non-monetary
values to the customers—for instance, improvements to the state of the
environment after waste management and sanitation services have been
introduced/expanded.
End of Module 14

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